Handbook of services marketing & management /

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Swartz, Teresa A., Iacobucci, Dawn
Format:	eBook
Language:	English
Published:	Thousand oaks, [Calif.] ; London : SAGE, c2000.
Subjects:	Service industries > Marketing. Service industries > Management. Customer services > Marketing. Customer services > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book