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International public relations : negotiating culture, identity, and power /

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This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...

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Bibliographic Details
Main Author: Curtin, Patricia A. (Patricia Ann), 1955-
Corporate Author: Sage Publications
Other Authors: Gaither, Thomas Kenneth
Format: eBook
Language:English
Published: Thousand Oaks, [Calif.] ; London : SAGE, c2007.
Subjects:
Public relations.
Public relations > Cross-cultural studies.
Intercultural communication.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.
Physical Description:1 online resource (xiii, 304 pages) : illustrations, map.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452224817 (ebook) :