International public relations : negotiating culture, identity, and power /

This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...

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Bibliographic Details

Main Author:	Curtin, Patricia A. (Patricia Ann), 1955-
Corporate Author:	Sage Publications
Other Authors:	Gaither, Thomas Kenneth
Format:	eBook
Language:	English
Published:	Thousand Oaks, [Calif.] ; London : SAGE, c2007.
Subjects:	Public relations. Public relations > Cross-cultural studies. Intercultural communication. Electronic books.
Online Access:	Connect to the full text of this electronic book