Communication of innovations : a journey with Ev Rogers /

This text illustrates how Everett Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Singhal, Arvind, 1962-, Dearing, James W.
Format: eBook
Language:English
Published: London : SAGE, 2006.
Subjects:
Online Access:Connect to the full text of this electronic book
Search Result 1