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Communication of innovations : a journey with Ev Rogers /

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This text illustrates how Everett Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Singhal, Arvind, 1962-, Dearing, James W.
Format: eBook
Language:English
Published: London : SAGE, 2006.
Subjects:
Rogers, Everett M.
Communication of technical information.
Diffusion of innovations > History > 20th century.
Technology transfer.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This text illustrates how Everett Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few.
Physical Description:1 online resource (260 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9788132113775 (ebook) :