Fables, fashions, and facts about advertising : a study of 28 enduring myths /
Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.
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| Format: | eBook |
| Language: | English |
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Thousand Oaks, Calif. ; London :
SAGE,
c2004.
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| Online Access: | Connect to the full text of this electronic book |
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