Fables, fashions, and facts about advertising : a study of 28 enduring myths /

Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.

Bibliographic Details

Main Author:	Jones, John Philip
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2004.
Subjects:	Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book