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Fables, fashions, and facts about advertising : a study of 28 enduring myths /

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Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.

Bibliographic Details
Main Author: Jones, John Philip
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2004.
Subjects:
Advertising.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.
Physical Description:1 online resource (xvii, 310 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452204611 (ebook) :