Relationship marketing : theory and practice /

A range of contributors describe, analyze and critique Relationship Marketing practice in a number of organizational settings and industries. The final chapter reflects on the relationships between theory and practice.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Buttle, Francis
Format:	eBook
Language:	English
Published:	London : Paul Chapman, 1996.
Subjects:	Relationship marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book