Understanding India : cultural influences on Indian television commercials /

Chattopadhyay presents the findings of an ethnographic study on television commercial production in India.

Bibliographic Details

Main Author:	Chattopadhya, Rohitashya, 1975- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	New Delhi : SAGE, 2016.
Subjects:	Television advertising > India. Electronic books.
Online Access:	Connect to the full text of this electronic book