Key concepts in marketing /
This volume introduces and examines the key issues, methods models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary broader discussion, examples and illustrations and key literature and further reading.
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| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles, Calif. ; London :
SAGE,
2009.
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| Series: | SAGE key concepts.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This volume introduces and examines the key issues, methods models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary broader discussion, examples and illustrations and key literature and further reading. |
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| Physical Description: | 1 online resource (ix, 219 pages). |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781446221617 (ebook) : |