Key concepts in marketing /

This volume introduces and examines the key issues, methods models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary broader discussion, examples and illustrations and key literature and further reading.

Bibliographic Details

Main Author:	Blythe, Jim
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles, Calif. ; London : SAGE, 2009.
Series:	SAGE key concepts.
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book