Branding demystified : plans to payoffs /

The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built.

Bibliographic Details

Main Author:	Verma, Harsh V.
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Delhi ; London : Response, c2010.
Subjects:	Branding (Marketing) > Management. Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book