International advertising : realities and myths /
This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
c2000.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Search Result 1
