International advertising : realities and myths /

This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Jones, John Philip
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2000.
Subjects:	Advertising. Advertising media planning. Comparative advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book