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International advertising : realities and myths /

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This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Jones, John Philip
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2000.
Subjects:
Advertising.
Advertising media planning.
Comparative advertising.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.
Physical Description:1 online resource (412 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781452231334 (ebook) :