Essentials of mass communication theory /
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
1995.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses. |
|---|---|
| Physical Description: | 1 online resource (x, 206 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781483345420 (ebook) : |