Essentials of mass communication theory /

This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.

Bibliographic Details

Main Author:	Berger, Arthur Asa, 1933-
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, 1995.
Subjects:	Communication. Mass media. Electronic books.
Online Access:	Connect to the full text of this electronic book