Understanding children as consumers /

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethi...

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Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Marshall, David, 1945-
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, 2010.
Series:	SAGE advanced marketing series.
Subjects:	Child consumers. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book