Storytelling organizations /
This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling i...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
c2008.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling in everyday organisational life. |
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| Physical Description: | 1 online resource (vi, 282 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781446214305 (ebook) : |