Storytelling organizations /

This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling i...

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Bibliographic Details

Main Author:	Boje, David M.
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, c2008.
Subjects:	Storytelling. Organizational behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book