Nontraditional media in marketing and advertising /
This is a concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can be...
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| Format: | eBook |
| Language: | English |
| Published: |
[Los Angeles] :
SAGE,
2016.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This is a concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where alternative media is headed. |
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| Physical Description: | 1 online resource : illustrations |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781506335261 (ebook) : |