Nontraditional media in marketing and advertising /

This is a concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can be...

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Bibliographic Details

Main Author:	Blakeman, Robyn, 1958- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[Los Angeles] : SAGE, 2016.
Subjects:	Marketing. Advertising. Alternative mass media. Electronic books.
Online Access:	Connect to the full text of this electronic book