Handbook of public relations /
This is a comprehensive and detailed examination of the field which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
2004.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This is a comprehensive and detailed examination of the field which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public. |
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| Physical Description: | 1 online resource (xiv, 802 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452220727 (ebook) : |