Handbook of public relations /

This is a comprehensive and detailed examination of the field which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	Heath, Robert L. (Robert Lawrence), 1941-
Format:	eBook
Language:	English
Published:	London : SAGE, 2004.
Subjects:	Public relations > Handbooks, manuals, etc. Electronic books.
Online Access:	Connect to the full text of this electronic book