An introduction to qualitative market research /

The seven volumes of Qualitative Market Research provide complete coverage of qualitative market research practice. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic.

Bibliographic Details
Main Authors: Imms, Mike (Author), Ereaut, Gill (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE Publications, 2013.
Series:Qualitative market research ; 1.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:The seven volumes of Qualitative Market Research provide complete coverage of qualitative market research practice. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic.
Item Description:Previously issued in print: 2002.
Physical Description:1 online resource.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781849208550 (ebook) :