An introduction to qualitative market research /

The seven volumes of Qualitative Market Research provide complete coverage of qualitative market research practice. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic.

Bibliographic Details

Main Authors:	Imms, Mike (Author), Ereaut, Gill (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications, 2013.
Series:	Qualitative market research ; 1.
Subjects:	Marketing research. Qualitative research. Electronic books.
Online Access:	Connect to the full text of this electronic book