Moderating focus groups : a practical guide for group facilitation /
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energi...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
2000.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xii, 249 pages) : illustrations. |
| Audience: | Specialized. |
| ISBN: | 9781483328522 (ebook) : |