Sage brief guide to marketing ethics.

The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2012.
Subjects:	Marketing > Moral and ethical aspects. Business ethics. Electronic books.
Online Access:	Connect to the full text of this electronic book