Sustainable marketing, branding, and reputation management : strategies for a greener future /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Masengu, Reason, 1982- (Editor), Bigirimana, Stanislas (Editor), Chiwaridzo, Option Takunda (Editor), Bensson, Ruzive (Editor), Blossom, Christina (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Green marketing. Marketing > Social aspects. Branding (Marketing) > Environmental aspects. Sustainable development. Marketing vert. Marketing > Aspect social. Stratégie de marque > Aspect de l'environnement. Développement durable. sustainable development. Green marketing Marketing > Social aspects Sustainable development Electronic books.
Online Access:	Connect to the full text of this electronic book

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