Positioning : the battle for your mind /

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of...

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Bibliographic Details
Main Authors: Ries, Al (Author), Trout, Jack (Author)
Other Authors: Gardner, Grover (Narrator)
Format: Audio eBook
Language:English
Published: [Place of publication not identified] : McGraw Hill-Ascent Audio, 2023.
Edition:[First edition].
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by Ries, Al, Trout, Jack
Published 2023
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by Ries, Al, Trout, Jack
Published 2001
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by Ries, Al, Trout, Jack
Published 2001
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by Ries, Al
Published 2000
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by Ries, Al
Published 1986
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by Ries, Al
Published 1981
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