Positioning : the battle for your mind /

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of...

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Bibliographic Details

Main Authors:	Ries, Al (Author), Trout, Jack (Author)
Other Authors:	Gardner, Grover (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : McGraw Hill-Ascent Audio, 2023.
Edition:	[First edition].
Subjects:	Positioning (Advertising) Audiobooks.
Online Access:	Connect to the full text of this electronic book