Double your price : the strategy and tactics of smart pricing /

This book is about the strategy and tactics of smart pricing. It's for anyone who wishes to understand how pricing works and how to avoid common mistakes, including those due to cognitive bias. Along the way you will discover insights, tools and actionable guidance on how to set and manage pric...

Full description

Bibliographic Details

Main Author:	Falzani, David (Author)
Format:	Book
Language:	English
Published:	Harlow, UK ; New York : Pearson Education Limited, [2023].
Edition:	First edition.
Subjects:	Pricing. Strategic planning.