The role of brands in an era of over-information /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Correia, Ricardo Fontes, 1978- (Editor), Venciūtė, Dominyka, 1990- (Editor), Sousa, Bruno Miguel, 1983- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Branding (Marketing) Marketing > Technological innovations. Information overload. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online