Management and marketing for improved retail competitiveness and performance /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Santos, Jose Duarte, 1966- (Editor), Pereira, Ines Veiga, 1977- (Editor), Pires, Paulo, 1967- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Retail trade > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online