Digital marketing to enhance customer experience and increase airport revenue /
Airports are facing increasing difficulty in meeting funding needs via traditional revenue sources. New digital tools can be used to generate new revenue opportunities and enhance existing relationships with stakeholders. However, there has been little research on identifying and applying these new...
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Bibliographic Details
| Main Authors: |
Meehan, Deborah
(Author),
Lindemuth, Zoe
(Author),
Murray, Sonjia
(Author),
Jaedicke, Elizabeth
(Author),
Currie, Kenneth
(Author) |
|---|
| Corporate Author: |
United States. Federal Aviation Administration
(sponsoring body.) |
|---|
| Format: | Book
|
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| Language: | English |
|---|
| Published: |
Washington, D.C. :
Transportation Research Board,
[2023].
|
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| Series: | ACRP research report ;
251.
|
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| Subjects: | |
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