Sesame Street : a transnational history /

Sesame Street tells the history of how the American show became a global brand. The book argues that because domestic production was not financially viable from the beginning, Sesame Street became a commodity forcefully marketed all over the world. It is based on archival research in seven countries...

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Bibliographic Details

Main Author:	Strandgaard Jensen, Helle (Author)
Format:	Book
Language:	English
Published:	New York : Oxford University Press, [2023].
Subjects:	Sesame Street (Television program) Sesame Workshop. Children's television programs > History and criticism. Television adaptations > History and criticism. Branding (Marketing)