Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability /

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing secto...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Hooi, Den Huan (Author), Mussry, Jacky (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Other Authors:	Martin, Eric (Actor) (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : Ascent Audio, 2023.
Edition:	[First edition].
Subjects:	Marketing > Management. Organizational change. Decision making. Strategic planning. Creative ability in business. Electronic books. Audiobooks.
Online Access:	Connect to the full text of this electronic book