Cover Image

Global perspectives on the strategic role of marketing information systems /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Medina Quintero, José Melchor (Editor), Sahagun, Miguel Angel, 1972- (Editor), Alfaro, Jorge, 1963- (Editor), Ortiz-Rodriguez, Fernando, 1974- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Marketing > Management.
Management information systems.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( xvii, 387 pages) : illustrations (chiefly color).
Bibliography:Includes bibliographical references and index.
ISBN:9781668465936
1668465930
9781668465943
1668465949
DOI:10.4018/978-1-6684-6591-2