Global perspectives on the strategic role of marketing information systems /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Medina Quintero, José Melchor (Editor), Sahagun, Miguel Angel, 1972- (Editor), Alfaro, Jorge, 1963- (Editor), Ortiz-Rodriguez, Fernando, 1974- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing > Management. Management information systems. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online