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Tourism marketing in Western Europe /

This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation...

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Bibliographic Details
Other Authors:	Boukas, Nikolaos (Editor), Stylidis, Dimitrios (Editor)
Format:	eBook
Language:	English
Published:	Wallingford, Oxfordshire : CABI, [2022]
Series:	CABI regional tourism series.
Subjects:	Tourism > Europe, Western > Marketing. Tourism > Europe, Western. Tourism. Europe.
Online Access:	Connect to the full text of this electronic book.

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