Tourism marketing in Western Europe /
This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wallingford, Oxfordshire :
CABI,
[2022]
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| Series: | CABI regional tourism series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book. |
Internet
Connect to the full text of this electronic book.Available Online
| Call Number: |
G 155.E85 T7277 2022eb |
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|---|---|---|
| Call Number | Status | Get It |
| G 155.E85 T7277 2022eb | Available | |