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Subfields |
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|a G 155.E85
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| 245 |
0 |
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|a Tourism marketing in Western Europe /
|c edited by Nikolaos Boukas and Dimitrios Stylidis.
|
| 264 |
|
1 |
|a Wallingford, Oxfordshire :
|b CABI,
|c [2022]
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| 264 |
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|c ©2022
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|a 1 online resource :
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|a CABI regional tourism series
|
| 504 |
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|a Includes bibliographical references and index.
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| 520 |
|
|
|a This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.
|
| 588 |
|
|
|a Description based on online resource; title from PDF title page (CAB eBooks, viewed on November 29, 2021)
|
| 650 |
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|a Tourism
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| 650 |
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|a Tourism
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|a Tourism.
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| 651 |
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| 700 |
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|
|a Boukas, Nikolaos,
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| 700 |
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|a Stylidis, Dimitrios,
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| 830 |
|
0 |
|a CABI regional tourism series.
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| 856 |
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|u http://proxy.library.tamu.edu/login?url=http://dx.doi.org/10.1079/9781789248753.0000
|z Connect to the full text of this electronic book.
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|a Texas A&M University
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| 998 |
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