Tourism marketing in Western Europe /
This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wallingford, Oxfordshire :
CABI,
[2022]
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| Series: | CABI regional tourism series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book. |
| Summary: | This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development. |
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| Physical Description: | 1 online resource : illustrations, maps |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781789248777 1789248779 1789248760 9781789248760 |
| DOI: | 10.1079/9781789248753.0000 |