THE CONTENT STRATEGY TOOLKIT methods, guidelines, and templates for getting content right /

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what...

Full description

Bibliographic Details

Main Author:	Casey, Meghan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[S.l.] : NEW RIDERS, 2023.
Edition:	Second edition.
Subjects:	Content analysis (Communication) Web site development. Electronic books.
Online Access:	Connect to the full text of this electronic book