Think bigger : how to innovate /

Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on co...

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Bibliographic Details

Main Author:	Iyengar, Sheena (Author)
Format:	Book
Language:	English
Published:	New York : Columbia University Press, [2023].
Series:	Columbia Business School publishing.
Subjects:	Creative thinking. Problem solving.