Marketing and sales in the chemical industry /

If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with c...

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Bibliographic Details

Main Author:	Jakobi, R. (Rolf)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	New York : Wiley-VCH, ©2002.
Edition:	2nd ed.
Subjects:	Chemicals > Marketing.
Online Access:	Connect to the full text of this electronic book