Customer genius : becoming a customer-centric business /

10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world2 leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney;...

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Bibliographic Details

Main Author:	Fisk, Peter (Peter Robert)
Format:	eBook
Language:	English
Published:	Chichester, UK ; Hoboken, NJ : Capstone, 2009.
Subjects:	Customer relations. Management.
Online Access:	Connect to the full text of this electronic book