Consumption-based forecasting and planning : predicting changing demand patterns in the new digital economy /
"Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors li...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2021]
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| Series: | Wiley and SAS business series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors like unplanned events related to the pandemic crisis). Provides real case examples using real data, and how to apply advanced analytics and machine learning to solve current business problems. Provides a framework for changing the way demand forecasting and planning are done, as well as the change management requirements for sustainability"-- |
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| Physical Description: | 1 online resource (xxii, 245 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1119809878 9781119809883 1119809886 9781119809890 1119809894 9781119809876 |