Consumption-based forecasting and planning : predicting changing demand patterns in the new digital economy /

"Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors li...

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Bibliographic Details

Main Author:	Chase, Charles (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Series:	Wiley and SAS business series.
Subjects:	Business forecasting. Business logistics. Demand (Economic theory) Electronic books.
Online Access:	Connect to the full text of this electronic book